Globally, there's a lot of places that are sparsely inhabited but too remote to warrant strong cellular connectivity. There's also a lot of "nooks and crannies" geographically that are not well served by cellular. As an example, I have a property in an area with excellent 5G coverage but my specific property is in a valley removing line of sight between me and the local tower, meaning reception is virtually nil. I can't even make a phone call. Without Starlink my only option would be to rely on a local WISP to set up some kind of repeater system that would have far lower reliability/performance and significantly higher cost.
If many others find a cheaper and more reliable path, the customer base collapses.
Even "cheaper" is quickly becoming a question mark. Starlink is offering 100mbps plans for $50-$70/mo. which in my region makes it cheaper or on par with options from cellular providers (which are capped) or options from cable/fiber providers.
