In some ways. The asterisk on it that gets really frustrating for me is that there are often SKUs manufactures make for them that are actually
worse in meaningful ways.
I almost bought my Bosche dishwasher from them last year, because it was a bit cheaper than getting it at lowes. And then I noticed buried in the detail that the reason for that was it didn't have an auto-open drying feature that was one of the main reasons I was buying the dishwasher.
I guess this is kind of the opposite side of it though. I had done a bunch of research, and if I'd wanted to skip that and just buy the dishwasher at costco I would have ended up with a very good option at a reasonable price, even if it didn't have every feature possible, and costco would have done the work of eliminating all the cheap builder-grade junk for me.