Built it originally for internal use inside a medical device shop. The people running production were the same people responsible for financial accuracy, so every transaction (receiving a PO, issuing materials, completing production) auto-generates GL entries through database triggers. No configuration step, no separate accounting department required.
Current focus: SEO and content - competitor comparison pages (vs Fishbowl, vs Odoo, etc.), compliance landing pages for FDA/ISO 13485, blog posts targeting long-tail manufacturing ERP keywords. Building from 3 backlinks to 20-30.
Competing against Fishbowl (QuickBooks add-on), Odoo (powerful but a lot to configure), and the incumbent answer of spreadsheets + QuickBooks.
