That choice is what tends towards a"minimum prod deployment" consisting of something like a pair of app servers behind a load balance with a pair of redundant databases behind them and usually some sort of object store as well. Assuming you engineer you app and db schemas sanely, you can reliably get four nine out of a setup like that. On AWS that looks like an aELB with two EC2 instances and a multiAZ RDS with a few S3 buckets. At on demand rates with .medium ec2 and rds instances that runs about $150/month - or maybe as low as $100 with reserved instances. You could probably deploy that for $60 or so on something like Linode or Digital ocean.

That's usually fine when you're spending someone else's money, and they're fully-but-incorrectly expecting their idea to need Netflix or Facebook scale within six months.

|||||If it's _my_ money, something "less scalable" that runs closer to $20/month that will easily support enough traffic to prove product market fit and generate enough sales/profit to suppot both otself and a team to rebuikd it when/if it ever needs it is a really sensibly approach.