Yeah - even from the start, I remember NeXT marketing was spending a disproportionate amount of their time selling NeXT’s “object technology”, AppKit and Interface Builder, DPS as an advanced graphics model. It was good hunch from Steve, given how how modern NeXTSTEP feels in retrospect.

For some reason, though, it means that people overlook how NeXT’s hardware was _very_ far from fast. You weren’t going to get SGI level oomph from m68k and MO disks.