The hobbyist cannot replicate Franklin’s brisket because Franklin’s knowledge, ingredients, tools, and their corresponding interactions are largely not attainable to the hobbyist. Franklin has better smokers than the hobbyist and knows how to use them better. Franklin also has dibs on the premier runs of Creekstone Farms briskets that the hobbyist can hardly come by.

The hobbyist can approximate that brisket to a reasonable degree. However, that involves smoking a, hopefully not literal, ton of brisket. Given the cost of beef, time to smoke, and effort it takes to meal-plan brisket throughout the week, attaining Franklin-level quality consistently is a tough row to hoe.