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0 pointsjakejake13y ago0 comments

My company has a few competitors and every now and then a new one will show up blazing through all the tech blogs.

If I'm being 100% honest I feel a little jealous because I'd like our team to get a little love from our peers in the tech community. But I reevaluate when they shut their doors 6 months later because they spent all of their PR money on coverage outside our industry. This has happened to us three times in about 4 years.

I've spent some time getting write ups and case studies on tech sites. I think it's ok to give yourself a little attention in that way as long as you keep in mind that it isn't really reaching customers. It can be good for developer morale though.

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4 comments · 2 top-level

jamesdeer13y ago· 2 in thread

Yeah, we knew we wouldn't really be reaching many potential customers.

I did get a few interesting emails from potential investors, and people who work at other tech companies who saw integration potential.

I'd never spend a penny on outsourcing PR. Ever.

It was a great little boost for the team. Everyone felt really proud. Why? I don't know. It just felt good to have a wee bit of recognition after all the hard work everyone put in to launching the product.

jakejakeOP13y ago

That's excellent - Congrats on your project too. I hope the publicity leads to a deal or something. I'm sure any of us would feel pleased to get a writeup. It sounds like you guys have your priorities right.

mvkel13y ago

The "emails from investors" are likely associates just trawling for new leads they can pass to the partners. Unless you're actively looking to raise, they can safely be ignored.

twelve4513y ago

Great comment. We're in the enterprise space and we also see many competitors do the tech blog rounds and then fall off the face of the earth after a few months.

To add to your morale point, I look at tech blog coverage as great for recruiting engineers, as that's where engineers tend to hang out to find the next "hot" company (vs. websites specific to your vertical, where your customers hang out).

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