When things reach a certain level of popularity they constitute "mental real estate". Your audience has heard of Groundhog Day, so there is an opening for a movie with that title to make money -- your film will start out already having name recognition and some understanding of what the movie is about.

Thus it is a writer's job not to make references they find appealing to reveal their good taste, but to know what references their audience will find appealing and use them to help communicate concepts. If this bothers you it's because they're insulting you by saying you might be part of the audience that watches Marvel, and you had hoped reading the New Yorker would signal that you aren't.