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Hardware/software companies have, historically, targeted power users because regular users listen to them. The companies producing these apps do so because they can benefit from exploiting the data of regular users, but risk little blowback from power users if they keep their web versions up to date and in good shape.
That doesn't mean power users should ignore the presence of these apps however. We should be telling regular users to avoid them for their own safety. We should also be worried that, if we stay quiet and let regular users flock to apps, the motivation to maintain web access will be eroded. When all power users vanish into a single percentage point and a platform achieves total dominance over the alternatives, companies might well choose to focus on only apps.