Ask HN: How do you track competitor moves without an enterprise budget?

Enterprise tools: Crayon ($20K+/yr), Klue, Kompyte. For bootstrapped companies and SMBs: basically nothing.

I've been building Peerscope — watches competitor sites for pricing changes, feature launches, job postings, sends Slack/email alerts. $29/month. Waitlist at https://peerscope-waitlist.pages.dev

But before pitching: how do you currently monitor competitors? Manually? Google Alerts? Something else? Trying to understand the gap before launch.