High rep oly movements = dumb? In what situation? With what intended training effect?
Rep/weight schemes, in a periodized training program for an athlete are set to achieve a specific training goals. In one phase of the program that may be power endurance, for example. In a training program for competitive rowers high rep (30+) sets of power cleans at a low weight may be used to build power endurance.
Deadlifting 65% of 1RM for max reps is another very common exercise prescription for athletes building power endurance. If the exercise is stopped when form breaks down, I see nothing wrong here. 65% is a relatively light load. If you have a decent deadlift it's only about 300 lbs or so - a good athlete will have no trouble keep form for sets of 10+. The desired training effect of a high rep 65% effort is much different than a 85-100% max strength effort, or even a 65% low rep, speed focus.
High rep box jumps, for untrained individuals = a bad idea. If you've built up to it and have no achilles issues, this is not a concern.