Fences work, really really well. And cows are quite easy animals to herd. They have a natural tendency to just follow along with the group. You can literally move hundreds of head of cattle with about 4 people (I've done it).
There is some value in collecting biometrics and location information. But the entire "move the cow with a vibrator" thing isn't an innovation I think any rancher really wants or needs.
I just have a hard time seeing this as being something that actually solves a need. The "20% savings" seems really fishy. The majority of the labor for a herd is feeding them.
Nz farmers will milk twice a day, early morning and afternoon. In the middle of the day the cows return to their paddock from the morning. In the evening they’re moved to a new paddock.
Grass consumption is the aim of the game. If you let cows out on a full paddock for the day they’ll partially graze and then starve themselves (relatively speaking) in the afternoon.
This is bad for milk production and also pasture quality for the next rotation.
The solution to this is to set a break, a temporary electric fence in the middle of the paddock. So, they arrive to half a paddock then in the morning the farm worker takes it down for the afternoon and sets it up in the next paddock for the night. Probably takes 30-45 minutes depending on paddock size, weather and enthusiasm of the farm hand.
x2 for 2 herds, 7 days a week for 8 months a year.
Now, my brother just draws a line on a map and it takes care of itself.
Some ranchers love these because they enable things they should do but won't.
But just because it's easy if you do it daily it quickly adds up to a lot of hours.
And the small paddocks of rotation grazing take a lot of expensive wire.
The exceptions are the lame & sick ones, but no fancy gadget is going to bring them in; you've got to take a truck to them.
Without the fancy tech it takes about a day to gather them all up.
But you have to realize, this is a job we do once a year. Gathering the cows from the winter pasture is easy because it's a lot smaller.
This is why I said the location information could be useful. But, we used horses and anywhere the cows can go a horse can go.
> These are operations that don’t use fences.
Nope, ranchers own (or lease) the land they put their cows out to pasture on. It's all fenced.
> but the American West would have a similar issue where ranchers can run cattle on land leased from BLM.
I'm in the american west. And BLM land that is used for grazing is fenced. In fact, that's part of what you are paying for when you buy a lease from the BLM is to maintain the fence.
Are you.. mansplaining how herds work to a cow farmer, because you've read an article on HN?
i don't doubt there's plenty of upside in agriculture/farming to be had with technology, i just no longer find it meaningful when people from this social class are trying talking about them. something is really off putting now when silicon valley types try to be authority figures on completely different industries, it's super presumptuous. think they've lost the plot quite a bit here, i dont think anyone should be interested in their ideas of the future at all. they've done enough damage. all these dudes ever needed was to go to therapy, all we need now is for them to leave us alone. the incessant need to be the guy with the big ideas these guys are constantly displaying is just so exhausting at this point. wish they'd just go buy a beach and drink liquor out of coconuts and disappear, no one needs to move fast and break things and shake cows
This is a decade old New Zealand idea, spawned ground up from dairy farmer adjacent New Zealanders, that has recently sought funding and are now being backed by Thiel et al.
I'm saddened to see them now being in the pocket of SV venture caps .. good for them for fast, easy, large amounts of development and FU money .. but ultimately likely a loss for the AU/NZ dairy industries who will wake up to being controlled via subscription services piped through offshore clouds and having their owns cows being held to ransom and potentially forced to walk off cliffs by bored hackers or indignant Iranians.
But as others have pointed out these are primarily for dairy cows, which is pretty different from raising beef cattle (which is what I did).
There is a need to twice daily gather the cows to have them milked. And the pasture rotation is much more of an involved process than what we needed to deal with. We just plopped a gaint bale of hay down for the cows to munch on.
Gallagher does have a virtual fencing system as well, [2], and for any perspective customers, clearly inform in regard to the basics or premise of their e-shepherd system. Noise to prompt ... but eventually if ignored electrical stimulation - yeah that works
Virtual fencing is an untapped market, even if one is not aiming for the whole herd, but just as a representative of the herd, or perhaps the ring leaders and trouble makers.
I'm not sure too many run of the mill cattle farmers in my parts would appreciate the cattle being monitored via AI or even systems that are probably at some point going to be subscription based or require online access to function [3]
I like real fences but I do like the idea of an adjustable virtual fence, virtual drover via a collar, but as someone (in Queensland, Aust.) who has seen the issues with a supposedly unobtrusive NLIS tag, where a small percentage get snagged and pull out, the idea having to chase up a collar which has stopped working or later found the beast has actually managed to lose it somewhere ... replacement costs would need to be low.
What I would like to see is a programmable cattle minding drone solution (flying shepherd) with their own solar power recharging stations - ideally not only mind the herd, but arseholes who've ignored the biosecurity or no entry signage
[1] https://www.halterhq.com/our-technology
[2] https://am.gallagher.com/en-AU/Solutions/eShepherd/
[3] https://4tags.com.au/shop/grazertrack-cattle-collar-kit/
It also reduces physical fencing costs and adds the ability to herd by "moving" the virtual boundaries so that cows can be moved from pasture to pasture.
There's more on this on Landline
* https://www.thetvdb.com/series/landline/episodes/11325308
* https://www.abc.net.au/news/rural/programs/landline/2025-09-...
The RSPCA (Royal Society for the Prevention of Cruelty to Animals, Australia) is still reserving judgement on this, so far in seems that in "normal operation" animals recieve less shocking than with trad roll out electric fence lines (which are mostly a visual bright white tape cue that often are unpowered once animals "learn") .. BUT there's also a question of "how bad can this get in fail conditions".
CHARLIE BAKER: Cows learn that a sound cue and increasing beat is a warning that they're approaching a virtual boundary, and they learn to turn away from that boundary.
In the first few days of training, if they ignore that sound cue, they would get a low-energy pulse. That's significantly weaker than an electric fence, but it's enough to give meaning to that sound cue.
~ Landline S2025 E33 September 28, 2025Given that you hear frequently (even on the front page of HN today)
- people getting locked out of their cloud accounts and then facing a Kafkaesque faceless bureaucracy
- physical products turning into bricks because the cloud account disappeared with the company's failure
I would certainly hope that a cloud account is optional.
Something tells me you don't acquire the largest dataset of cattle behavior with opt-in cloud analytics.
It's pretty doable, given enough will.
When currency generation and societal control is moved from the cloud into space, there needs to be a way to herd folks digitally…
Wild to watch dystopia playing out in real time