The article - authored by Dr.Louis Edelman - delves deeper into the test design and components, expanding on the approaches and methods used.
Unfortunately, I don't think CFD and turbulence modeling are things that you can just start doing well without learning a lot before starting.
I wonder, could there be any play in the fact that PC cases tend to be a little bit less general than just, like, any 3D model? There are only so many cases. Plus most of the parts are rectangular, and most of the surfaces are aligned the same set of axes.
Cabling might be a problem.
In practice this meant flipping the "exhaust" fans in one of my systems. It resulted in temperatures that were consistently a few degrees lower. Note in this instance there wasn't any ducting involved.