Fact: Costco explicitly told the public that part of the price increase in some of their goods was having the customer "absorb" (pay) the price of the tariff.[]
"When we looked at -- we also source flowers from Central and South America. We looked at that item and decided that while we were able to offset some of the tariffs through similar activity that we did increase some price there because we felt that, that was something that the member would be able to absorb and it was more of a discretionary item there."
[] Q3 2025 earnings call