Expecting and accepting this kind of thing is why everyone feels the need to run an ad-blocker.
An ad-blocker also isn’t full protection. It’s a cat and mouse game. Novel ideas on how to extract information about you, and influence behavior, will never be handled by ad-blockers until it becomes known. And even then, it’s a question of if it’s worth the dev time for the maker of the ad-blocker you happen to be using and if that filter list gets enabled… and how much of the web enabling it breaks.
