Show HN: Analytics and Attribution for DeFi (opens in new tab)

Building a successful onchain app is hard. It gets even harder when you don't know how people are using it. You're shipping features, running campaigns, and trying to find product-market fit, but without clear data, you're lost in a dark forest. Analytics remains as one of the biggest challenges in crypto.

Think about the questions you're trying to answer every day:

* Who are my top users?

* What drove them to us? Where do they come from?

* Which channels or campaigns are working?

* How are users using my app?

* What's my CAC? LTV? ROI?

* What is moving the needle onchain?

To answer the above in web3 you'd need an in-house data team, complicated data pipelines, and juggle multiple fragmented tools. What if there's an easy way to understand who your users are and what they do so you can build a better app, faster?

Formo is the data platform for onchain apps and builders. It’s the tool we wished we had as builders when we were struggling to turn raw onchain data into something useful.

Formo transforms the messy data silos of wallets, transactions, web, and in-app events into clear, actionable insights for your whole team from product to marketing.

We built Formo to give scrappy founders, product, and marketing teams in web3 the clarity they need to grow. It helps you:

* See the full user journey from offchain to onchain, to spot exactly where users are dropping off, helping you fix bottlenecks and improve your app.

* Identify your most valuable users—the whales and power users—so you can more effectively engage and retain them.

* Segment wallets into cohorts based on their behavior to see which users stick around and to help refine your ICP.

* When you ship a new feature or launch a marketing campaign, you can measure its impact immediately on metrics that matter, not vanity metrics.

Many builders we talk to went so far as to cobble together their own analytics solution in-house, because of data silos and fragmented tools. There wasn't an existing solution that worked for them. A few scripts, an internal database, Google Analytics, and BI tools. But that DIY stack quickly becomes a time sink. It’s expensive to run, complex to maintain, and the data is often out of date.

Formo replaces that headache. From analytics to forms, we handle the infrastructure so you can focus on your core product, not data plumbing. Built with privacy and security in mind, Formo integrates with the tools you already use, allowing you to push insights into dashboards, set up alerts, or export data in less time.

Stop guessing and start measuring what matters in crypto.