The reason we need a copyright in the first place is to stop someone like disney just vacuuming up popular works and republishing them because they have the money to do it.
Disney, however, doesn't need almost any copyright to still encourage them to make new products. They'll do that regardless.
For an individual author, copyright should basically be for their lifetime. If they sell it, the copyright should only last 5 years after that.
A company like disney should get copyrights for like 1 year.
But also the type of media matters. IMO, news outlets and journalists should get copyrights for 1 day max. Old news is almost worthless and it's in the public interest that news be generally accessible and recordable.