Sometimes the argument lands, very often it doesn't. As you said, a common refrain is, "but prices won't go up, cost to serve is the highest it will ever be." Or, "inference is already massively profitable and will become more so in the future--I read so on a news site."
And that remark, for me, is unfortunately a discussion-ender. I just haven't ever had a productive conversation with somebody about this after they make these remarks. Somebody saying these things has placed their bets already and are about to throw the dice.
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