I think you’d have to participate, but this was a real thing and it was fun.
For example, there is one that was a making sort of Macy’s thanksgiving day-style parade floats.
And you could pick virtually any content type and see this interpreted as “real” floats.
It did not require a ton of effort, for example you could reply to the above example existing with the prompt “do this, but have the float theme be ‘meet the feebles’”
And if you know of that film and recognized the AI’s interpretation of it in that context and it was half decent it was entertaining.
Not all “trends” if you can call them that were so simple to do well with.
Often the prompts needed to be elaborate and required multiple generations to really get a feel for if you were on the right track.
I think they did have something here and probably someone will do it again and it will work.