Historically production was transactional. You give me something, I give you something. But along the way the average Joe ran out of things to offer in return. Businesses give, but increasingly fail to receive in kind. Apple, for example, produced in excess of $50 billion dollars worth of value that they've never been able to get anything in return for. In other words, they have effectively given away $50 billion dollars worth of stuff away for free and have shown no signs of wanting to stop.
At least there is no direct transactional value. There is social value. When you've given away $50 billion dollars worth of things, the masses start to idol you. That is why people, like those who oversee Apple, are willing to produce all that stuff. You get social access not afforded to the average Joe. You can do stupid Epstien-style crap without repercussions. You get to live a different life even when you aren't directly getting anything in return. That, no doubt, will remain the point of producing stuff in the future.