It still uses MJML for the actual templates, but it is a translation layer between markdown and the template itself.
If you need to author a lot of emails with LLM this does seem like it would be a great fit.
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that would eliminate most html usage and enable longer texts than 70-85 characters per line.
In my experience models tend to break HTML layouts pretty easily, while Markdown degrades more gracefully.
When I see a news article, I want to be able to click a button on my Mac or iPhone to send the text of the article in the body of the email. Bonus points for rehosting the images from the article. And using a similar font both without carrying over any of the original external dependencies.
Normally it’s good to support the journalist but I cannot in good conscience send a link to elderly folks when this is so much safer.
I also prefer plain text, but in most of my emails I talk about technical stuff, or I send transactional emails that require actions, in which case showing buttons is a much better user experience than plain text.
Human language is an unnecessary abstraction, just like images.
I wish everyone would communicate in pure Binary.
The devs maintaining MJML deserve so much credit for dealing with Gmail/Outlook's monopoly bullshit and 2007 html.
Nice idea for those who manage content in markdown. I've moved away from putting emails in my codebase, but seems great for founders moving fast.
Pretty sure I've said it before, but it would be a nice middle ground between text and all the complexity HTML+CSS brings in (if you want to compete with other HTML clients).
I'm in this "group" and see an immediate usefulness of this over what I'm doing now.