Yup. And for most purposes, that's enough. An app does not have to be productized and shipped to general audience to be useful. In fact, if your goal is to solve some specific problem for yourself, your friends/family, community or your team, then the "last step" you mention - the one that "takes majority of time and effort" - is entirely unnecessary, irrelevant, and a waste of time.
The productivity boost is there, but it's not measured because people are looking for the wrong thing. Products on the market are not solutions to problems, they're tools to make money. The two are correlated, because of bunch of obvious reasons (people need money, solving a problem costs money, people are happy to pay for solutions, etc.), but they're still distinct. AI is dropping the costs of "solving the problem" part, much more than that of "making a product", so it's not useful to use the lack of the latter as evidence of lack of the former.