I think consumers have little power here. Our economic system fundamentally chooses to reward such behaviour. Until we change that, the power will always be with these kind of companies.
Perhaps governments could levy punative fines in such situations. But that seems like a bandaid (and ripe for corruption). Ideally we'd have structural change that prevents this behaviour in the first place. Perhaps worker representation on company boards. Or progressive corporation taxation that more strongly encourages smaller companies and more competition.
Most consumers are unwilling to take an option that they perceive as inconveniencing them more than getting screwed by the company inconveniences them.
Another instance where companies can have more leverage than consumers is gaming. Console exclusives are a thing because they work; not giving consumers the option to play Pokemon on anything but the Nintendo Switch drives switch sales. Microsoft is better off working with other gaming companies to ensure Windows keeps being dominant, than building an OS to gamer's preferences.
I think time has proven many times that consumers aren't always good regulators for the market. The market is best regulated by organized entities.
There is a whole ecosystem that needs to move before they can move.
Sure, but I also think that a lot of the issues with Windows 11 don't really matter much if its just used as a work OS. For example, I refuse to upgrade my home PC to 11, because I don't want Microsoft to spy on me; however, when I am using my work computer, I know that I am already being spied upon, so that's not a concern for me.
Analyzed well here: https://yalelawjournal.org/pdf/e.710.Khan.805_zuvfyyeh.pdf
They aren't a majority in any other market segment.
Today, outside of a few niche areas such as motorsport and commercial uses such as buses and coaches, nobody buys a vehicle this way. If you walked into your local Ford or Toyota and asked for a rolling chassis they would look at you as if you were insane, and rightly so. Integrating the development of the chassis and body into a single unit (both philosophically and literally [0]) has given us cars which are lighter, faster, more efficient, more featureful and safer by every measure.
We had our coachbuilding period in personal computing and it's all but over[1]. Nobody asks for the hardware and operating system to be sold separately for their washing machine, their TV, their microwave oven or Tesla EV. And yet for some reason some still cling to the idea that tablets and smartphones are personal computers rather than recognising them for the appliances they are.
As Steve Jobs allegedly said, design is not how something looks, design is how something works. How a feature works on a highly evolved device like an iPhone is a function of tightly coupled and carefully designed hardware and software.
Having this design process take place in different teams inside different companies, selling in different commercial models would not lead to a better outcome, it would be worse, much worse. The staggering commercial success of both iPhone and iPad is all the proof you need.
[0] https://en.wikipedia.org/wiki/Vehicle_frame#Unibody
[1] Servers/Linux are the commercial vehicles in this analogy
I see nothing stopping you from buying a 16" Razer Blade and putting whatever non-Orwellian OS you want on it
Too many markets are utterly dominated by one or two big players. I know it’s a tricky problem because market share is hard to define (Does Amazon have 80% share of e-commerce? Or 30% share of all retail?) but I think we would be better off if there were a more aggressive set of rules about anti-competitive behavior that automatically applied to these huge firms, which didn’t rely so much on subjective judgment.
Don't buy their products, and tell your friends
“Boy, I hate operating systems from evil gigantic corporations that constantly spy on us. I know the solution, let’s use a Google product!”
The only way that stops is by having enough people leave that they change their behavior, and it's not sufficient to switch to the competition that is operating under the same perverted incentives under the same system with the same failure modes. No Windows, no Mac, no Chromebooks, no enshittified corporate quagmire of awfulness and despair.
The solution is simple - use Linux. Set your family up with Linux.
It's the year of the Linux desktop; it's never been easier or better, and it's never been more important to make the leap.
The family computer is set up to boot into Ubuntu; booting into Windows 11 is the exception (games, iTunes).
Pirate everything if you have to, but stop feeding the companies that are making everything awful.
When you insist that the people comprising the system have no agency, you're the one perpetuating it
Consumers have the final say, our economic system fundamentally is consumer spending. (Ok, save for most recent year(s) of mag7 AI buildout. But generally that's the case for USA economy).
We have to stop taking out our wallet and just accepting things like sheep. (nearly) Every one of the "scrapped" computers could have run a *nix OS and been a middle finger to microsoft.
Nearly 1 billion PCs have stayed on Windows 10, 42% of the global desktop marketshare is still on 10 despite EOL. Linux has been showing consistent growth on the steam hardware survey as well, and time will tell but I have a feeling the MacBook Neo is going to put another nail in Microsoft's consumer coffin.
The problem for us is that's such a tiny margin of Microsoft's customer base. They aren't a consumer company anymore. For Microsoft to feel the pain, we need the big legacy enterprises to start ripping out Windows (and by extension, rip out Windows Server, Azure, M365).
Us here on HN are in a unique position to help, with many of us having influence on or even the authority to make technical decisions for the companies we work for. Its not enough to stop buying Microsoft at home, we all need to stop buying Microsoft at work.
Microsoft has largely stopped asking consumers for money. The last paid upgrade was Windows 8, IIRC. Since then, Microsoft wants consumers to upgrade, so it's free, with full screen prompts at login, and sometimes the 'no thanks' button just does it anyway.
Microsoft sells consumer OSes to OEMs. I haven't been looking, but I assume they don't allow OEMs to install Windows 10 Home anymore; and maybe not even Windows 10 Pro. So when consumers buy a new PC, they're getting Windows 11. The only Linux option at most stores is Chrome OS, which Google is shutting down, and is just a browser for most users (it's a useful product! a lot of users just need a browser; but it's not a platform of empowerment)
I think that is the hard part. I know the options exist, but I would hate to be executive who proposes that kind of rollout along with training necessary for it. I want your position to be expected position, but I can immediately see corporate response.
The present: Nobody got fired for buying Microslop.
Only if consumers have viable alternatives to choose from. If they don't then what are they supposed to do?
I agree it's not as easy as pre-installed, but it definitely is viable.
Individual consumer action does not a monopoly break.