Ask HN: Startup featured on the TV, now what?

So we managed to get our startup featured on a tech show (BBC Click) on the BBC here in the UK, which is great. Plenty of traffic to the site, a load of signups and a few telephone enquiries.

It kind of happened without us knowing, so we were a bit unprepared, but what can we do now to maintain this momentum?

I guess it should be possible to get other coverage from the back of this?

In what ways can I use the footage to promote ourselves to prospects or existing customers?

Thanks

Ps. Footage is here for anyone that is interested: http://www.youtube.com/watch?v=OTJ5Wm0eCpY&t=20m40s