Let's use a different derogatory word to illustrate this same point. Imagine if using renewables was associated with being "communist" or "terrorist" or "a child molester". Remember how Bitcoin is often perceived, "it's used by criminals to buy drugs and pay for hitmen, so we should not endorse it, even if it might have some good uses".

This is how about half of the country _perceives_ "woke".

I'm not saying it's a correct behavior, but that's how many people perceive it. So working on its brand and marketing is probably a good idea to disconnect the concept of renewables from the word "woke".