There won't ever be any consumer protection legislation like I suggested. I know that. It would make things better, but it'll never happen.
Things aren't going to get better for people who don't want to be forced to use new technology. (Eventually it'll be you being forced, too.)
I'm arguing, much in the way some techies bemoan removing malware from their parents' computer as an argument for why we shouldn't be allowed to use our mobile computers for what we want, for businesses to be required to offer ways of interacting to people who don't want to own smartphones. My argument isn't in the interests of powerful lobbies.
My wife and I have been helping her elderly aunt deal with a bank recently. I was shocked at the assumption her aunt would be able to receive SMS, use a smartphone with a camera to do "identity verification", etc. This lady has a flip phone, a land line, and no personal computer. Sure-- she could meet with someone at a branch to help her. Their first available meeting was a month away.
It's not going to get fixed. Nobody with the power to do anything about it cares.