Yep! That's what makes marketing against the imaginary foil of death so impactful: the alternative, "if not for our technical fabric, you'd have to fluctuate between zero and six layers of fabric based on exertion, humidity, inclement weather, and personal thermal comfort", is a lot less manipulative than "wear our fabric or die before the peak". Sure, it's true that you have to wear something or die (unless you're a statistical anomaly, anyways), but marketing based on glove weight doesn't cause as many sales as marketing based on frostbite.

One might expect to be dead if following Modern marketing guidelines.

I’m useless at recognizing AI writing sometimes; so, if this is that, email the mods and ask them to flag it off the site. (Explaining why you view it as AI writing will save a round or two of reply.) I’m all for what the twins are doing but AI writing should be purged here.