Of course it's only a small fraction of all papers that end up actually being used. Most are mainly about advancing careers and strengthening CVs.
Academia is also incentivized such that everyone works on the same popular topics to secure grants and citations. This is currently LLMs, where academia needs to compete with multi-billion corporations on a technology that is notoriously expensive. In effect, many researchers work on topics that are pretty non-consequential from the get go (such as N+1th evaluation dataset), but it's the only way for them to stay relevant.
They said a company was the only way to get access to the compute power they needed for that research.
A startup sounds like probably a good solution, if they get paired with the right product- and business-minded people, and together they find a winning collaboration. (Edit: Or if they get acquired rapidly in the AI boom, and negotiate the right deal to enable their research longer-term.)
Academia is just a daycare at this point, and many labs shouldn’t exists or get funding. The people who move the field aren’t necessarily the ones with the most citations, they’re usually hard at work in places that don’t publish at all.