Personally, I find it refreshing that he’s one of the only ultra large CEOs that’s willing to go big or go broke. Otherwise, you end up with fossilized X trillion dollar company that amounts to a combination of safe haven/growth stock for retirement accounts and whose innovations amount to little more than finding pretty ways to machine different types of metal cases and who seemingly has entire research teams dedicated to discovering various new shades of grey every year. (This take isn’t fair to Apple, tbh, but they have gotten booooring under Tim Cook.)