I've been somewhat skeptical of the addressable market (doesn't fiber + cell tower network offer good enough coverage?) but I know so many people who have put it on their RV, their boat, or are using it rurally that I've started changing my mind. And the service really is better than cell phone networks, which are far too patchy to provide reliable service at decent speed.

And you can put it on standby mode for $5/mo, so you're not even really locked into $50/mo if you're occasionally doing travel where you want to stay connected.

And in places like Africa, they've had to tightly rate limit new customers because demand is so high.