Funny, I was talking to a friend the other day about some thoughts on branding and he commented "as someone with a background in marketing & advertising communications, it's wild to watch a software engineer learn the value of branding and marketing from first principles".
I guess I'm also learning the value of working with an editor from first principles... over the last couple weeks before publishing I read through and made edits to this piece at least twice a day and still didn't catch this.