Is it stupid or intentional? I believe the latter. There are many layers that these kinds of things go through before they are pushed in that manner and not in a "smart" manner that respects rights of the majority of the population. They are chasing this path for deliberate reasons, regardless of what they may be, or whether you like it or not. Ironically, they can only engage in these "stupid" things because people don't force them to not engage in "stupid things". Silence in consent in these kinds of cases.
I keep emailing my (Labour) MP about this, I suggest you do the same! I get the standard "protecting the children" response. I am not voting Labour again if this madness is still in place (or worse!) at the next GE.
MPs are pretty bad at dealing with anything that doesn't come from the party or the newspapers. I'm donating to the Open Rights Group to care about this on my behalf.
(my MP is SNP, so I benefit from not being in the two party trap)