The environmental movement and labor movement are two examples where citizens organize to go up against corporate interests and win pretty regularly and durably.
Most of those folks would not call it lobbying because of the negative associations of the word. “We have activists, our opponents have lobbyists.” But it works the same way.
It is specifically protected in the First Amendment: “Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.”
Emphasis mine.