e.g. Bowers & Wilkins PX8 ($699), Focal Bathys ($849), Sony WH-1000XM6 ($399), Kef Mu7 ($399), Bose QC Ultra ($449)
Yeah. We know. It's just hard to understand how anyone can value headphones at this price. It's lunacy.
It's kinda like, who decided that TVs and phones should cost the same? Or who decided that a khinkali should cost 3 times as much as a xiaolongbao?
You just casually threw in these claims without backing them up, when it has been proven that the Sony model (and even the others) you listed outperformed the Airpods pro in those exact departments at the time of its launch.
I have a lot of Apple gear, these would be obvious next choice because of integration, but I struggle to justify why otherwise. They heavy, going to pain to repair and cost much more.
The difference is also Apple neither has the audio legacy of those companies nor the quality of those products to warrant that kind of premium. To Apple, it is just another market they can go after, but a lot of those companies built their entire foundations on audio. You are not going to convince me Apple is in the same category as the company that invented the Walkman and CDs.
Also, if you look into the teardown videos, it's really a cheap driver from China - all plastic, not even using aluminium for the basket, just literally hard-glued onto the body. It's not repairable nor eco-friendly. It's anti-consumer. Sony uses Aluminium housing for their drivers and they are the cheapest in the lot.
Ex studio tech here. Legacy doesn't cover contracted manufacturing.
I'm not defending apple here, but using chinese drivers (which I assume is a synonym for poor quality) is fine so long as they are binned for performance, and matched/tuned to housing. I'm assuming the mic inside the ear cup is there to do dynamic EQ.
Also the drivers are screwed into a solid aluminium housing, so they aren't glued.
NS10s which are the standard reference mixing speakers were chosen not because they were high quality, but because they were average. If you could get your mix to sound good on those, it'd sound great anywhere.
So yeah, they are expensive. Would I buy them? probably not. I'm reasonably happy with my plantronic jobbies. Are they perfect? no, are they comfortable? yes. Is the active noise cancelling actually effective? also no, but then ANC is only really useful for a small subset of noises types. (even on Sonys. )
Don't pay the novelty price shortly after release, these go down quite a bit after introduction, ie last year Sony are basically the same device.
Where do you see these at 150? Lowest I see is 250.