Android and iPhone also sync using Twitter and Facebook. If you are not syncing you are just lazy or stupid.
As for staying up to date, only old forms of communication don't change smoothly. If we are connected via Facebook or LinkedIn you can always reach me. If my phone # changes, which is not necessary with number porting now, I can still be reached by Twitter, Facebook or LinkedIn to ask for my #. I see no need for this Knok service.
This is very different than your response here, which is less about losing contact info, more about always having an up to date source. Personally, I can only speak for myself but I don't see this as big of a problem.
I do acknowledge I've seen people post losing contact info (for whatever reason) at least once or twice on my time on facebook but of course thats not representative of how big the space is. However I'm not sure if this problem is big enough of an issue (just my two cents).