Walls are crossed just like moats, they were also used in tandem, they are not natural opposites.
Also the problems here stem from mixing metaphors between things that attract and repel, and mixing up attracting customers and repelling competitors without clear explanation.
That’s what makes this bad writing and a classic example of LLM slop which people are willing to make post-hoc excuses to try to make sense of. It doesn’t make sense because sense was not involved in the making of it.