GM Supercruise and Ford Bluecruise are the current competition it seems, with BMW, subaru and mercedes being behind those 2. I haven't driven with them although to personally compare yet.
Even though the interior is a bit lower quality, there isn't very much quite like it on the market. It also fits an almost 7 ft surfboard inside comfortably, is a nice car to sleep in for car camping and you can get a model Y for less than $20k used now.