* trust giant unaccountable organisations
* do things yourself, because you're the only one you can trust
we won't solve the issue, because there are too many things that every individual would have to understand, execute correctly , and do so with perfect OpSec.
We need to work out the social bit, as well as the technical. How do we make it practical for individuals to delegate trust to smaller organisations, so that they can switch between them if they show signs of abusing that trust? This needs social innovation as much as technical - how do we bootstrap trustworthiness for small organisations? How do we do it fast enough that the next move is to an ecology of small organisations, not just to the next Facebook/Play Store?