The best selling Macbook in history, as percentage of total MacBook sold is the 11" $899 MacBook Air. That was when Apple learned people are willing to give up on performance and features just to get a Mac, or just to use OSX.
And despite the declining state of macOS, as Gruber said it is still zillions times better than Windows.
Apple Mac has always been more expensive than PC. But they are also better built. No Laptop has decent trackpad until M$ pull R&D into their surface book. PC Speaker was appalling until YouTuber start to state the obvious how MacBook speakers were better. But none of these matters, at the end of the day most consumer dont understand spec. They see that is the cheapest MacBook, it looks good and works, just like the MacBook Air 11", if they could afford to buy a $500 laptop, they will spend extra $100 on Apple. Even if the spec on paper is arguably worse.
And if we are really talking about spec and compare. If you even want some after sales services, you would at least have to look at Dell, HP or ASUS. And not some random Chinese brand.
These 1920 * 1080 15" screen is not a decent screen. Even ignoring P3 colour, you will have to find a screen with 200PPI+, let alone Apple do it with 220PPI.
If you want to use Amazon as comparison, they have been selling M4 MacBook Air at $200 discount sometimes $250 for most of the time. I have no idea why, but I would not be surprised the $699 model be selling at $599, same as EDU price. Then at this point the MacBook Neo is extremely competitively priced. You get better screen, faster CPU for less storage and less ram.
And let's fast forward a year. A Neo with A19 Pro as used in iPhone 17 Air and Pro with 12GB RAM, Double the SSD Speed. WiFI 7. Assuming that is true, I dont even see anything on the PC roadmap that is competitive, especially when they are all facing DRAM pricing pressure. ( Although I also think Apple will bump A19 Pro version by additional $100 )
Forgetting all that for a second, not a single review look into the actual Neo hardware. We will have to wait for iFixit for detail teardown. But is should be the easiest to fix Mac, and designed to be simple to manufacture as they said in the interview. The chassis is likely heavier due to this process but could see further refinement. The mechanical trackpad is work of genius, I am not sure if this is Apple only innovation or something that is on the market already. That trackpad alone is 150g, that is nearly one tenth of the weight of whole Neo.
The Neo is, as far as I am aware perhaps the first Apple product that was designed and engineered to be as practical and cost effective as possible. True to their words this isn't some cost reduction exercise using old design and components. This makes Neo the most boring Apple product on paper, but sometimes boring is good. And I agree with MKBHD, this is perhaps the most disruptive Apple product since the original iPhone.
There are roughly 1.5 - 2 billions Windows PC in use today. And Apple has at best 150 to 200M Mac user. So there is plenty of room to grow. I would be happy if they could double that in 5 years time.
I am really liking everything this New Apple is coming through so far. Molly Anderson as Industrial Engineer. John Ternus on Hardware Engineering. Not sure if Steve Lemay is great but my gut feeling is he would restore a lot of Apple HID.
The only thing missing is software ( And may be Services lead ). I know Craig Federighi is popular on HN and internet but I haven't liked a single software engineering direction since he took charge. Stop adding features and Resume driven development and start fixing bugs.
May be lastly, Tim Cook has never been any good at picking person. But all these new selection seems to be great. This cant be a coincidence. I am wondering if there are some additional changes in the background at Apple we dont see.
I have been giving Tim Cook's Apple plenty benefits of doubt but losing faith steadily for 10 years. This is the first time ever since Steve Jobs passed away I am excited to see changes in direction. The name Neo is just great. Truly something new.
