Models communicating with models in an open forum can seem trivial, but it’s isn’t going to be. Which means observing how that works today, and over time, is important.
There can be lots of fraud and hype, yet still something important involved.
And Facebook certainly has an incentive from their perspective, to understand how that progresses. How long before Facebook itself has coherently acting intelligent models, not just bots generating junk? It’s going to happen sooner, rather than later.