Just hired a new colleague who prefers Windows. Dell seemed like a reasonable option for a good laptop. Here is Dell's current lineup:
- Dell Laptop (with 14, 15, 16 inch variants)
- Dell Plus (with 14, 15, and 16 inch variants)
- Dell XPS (with 13, 14, and 16 inch variants)
- Dell Premium (with 14 and 16 inch variants)
- Dell Pro Essential (with 14 and 15 inch variants)
- Dell Pro (with 14 and 16 inch variants)
- Dell Pro Plus (with 14 and 16 inch variants)
- Dell Pro Premium (with 14 and 16 inch variants)
- Dell Pro Max (with 14 and 16 inch variants)
- Dell Pro Max Plus (with 14, 16, and 18 inch variants)
- Dell Pro Max Premium (with 14 and 16 inch variants)
It's maddening trying to sift through the differences at this level. Then when you select a model, there can upwards of 8 different pre-built options to review.
The number of overlapping iPad models and variants, for example, is getting kind of crazy these days.
Now there’s the MacBook Neo and a rumoured new MacBook Ultra in the pipeline. The easy days of “pick standard or pro, select a display size, select RAM & storage” are starting to fade.
The Neo is either easy to recommend or rather easy to not recommend. It has a fixed 8GB of RAM. I think that’s too little for a modern Mac operating on the modern web. Others… disagree. Either way, it might entice some schools and school districts assuming they can volume discounts where 8GB is probably enough and it fills the spot in the Walmart part of the sales channel previously occupied by an 8GB RAM M1 MacBook Air Apple hadn’t sold itself in years.
The best comparator here is likely the iPhone 16 Pros, released in late 2024. These were the flagship iPhones until late 2025. They are only one generation old. They have the same CPU and the same 8GB of RAM. I have never heard anyone complain that they suffer performance-wise from having too little RAM.
Many of the apps non-devs use will likely be universal binaries, or adapted from iOS versions. Chrome, Safari, Slack, Calendar, Gmail, Zoom, Claude, Contacts, Notes, Maps, Music, Pages, Numbers, etc. These are apps that run concurrently with no issues on the iPhone Pro 16. I'm not sure why people expect those same apps would cause issues on materially the same hardware because its package includes a hardware keyboard.
(The most RAM you could purchase in an iPhone until late 2024 was 6GB. iPhone 11 had 4 GB of RAM. I have not at any point since approximately iPhone 6 heard anyone complain about the speed of an iPhone Pro for "normal" consumer/not professional media stuff. iPhone 6s was released in late 2015 and had 2GB of RAM.)
Yes, MacOS is a different OS than iOS. But the very same company who built the Neo also make MacOS. They are known to adapt the OS to the hardware they are shipping. I'm willing to bet the experience for the non-dev is similar to the experience of using an iPhone 16 Pro in 2026.
That is ultimately what keeps saving Apple from turning into Dell. They want to offer you one model per price point. You'd be hard-pressed to find two iPads, Macs, iPhones with the exact same price. There's always a price difference with Apple, which helps immensely.
I agree with most of the post's arguments, and most of the specs and limitations of the Neo would be okay with me, except there should be 16 GB RAM in 2026.
Apple could perhaps mitigate this somewhat by releasing a "slim" MacOS Neo version that is less bloated by pruning some features. Currently, the OS uses much of the available RAM for caching (I've seen "40%" of total OS RAM usage) to make the system faster, whereas 8 GB RAM permits only essential caching.
(Surely, the tough 8 GB RAM decision was influenced by the three factors 1. current DRAM cost and 2. limited DRAM availability considerations as of 2026, and 3. the massive Neo market size resulting from its attractive price tag, and this may get reconsidered in future editions.)
One of the first things Steve Jobs immediately did after returning to Apple in 1997 was to kill most of Apple's product line-up, which had exploded in his absence.
Too bad he's not around to save them from the same over-segmentation anymore.
Back then, Apple had 16 to 32 distinct models[1] of just desktop computer (just the desktops!) with little to distinguish them. In many cases, the exact same internal hardware was shipped in two different boxes as two models aimed at two different customers (LC/Performa/Centris/Quadra/Workgroup Server). For example, the "LC 550" and "Performa 550" were the exact same computer[2] with two different names on the front, meant to be sold to the educational and home markets.
That's extremely confusing for the consumer. You had the same internal hardware being sold for two different price points, and computers with significantly different performance sold at the same price point. You don't want your customer to get analysis paralysis and give up before they purchase.
The point of Jobs's simplification is that there is one option for you to pick at a given price point in a given category of tablet/laptop/desktop, and that pricing and capability are clearly aligned. I don't see where Apple has gotten away from that.
- decide on size
- go from your budget
- if still too many SKUs go by features
What features? Thunderbolt, Screen, Apple Pencil, Face ID
Alternatively if you know what features you want, start with that.
If you're struggling to choose which iPad you need then you might want an iPad for the sake of having an iPad (in which case get Air).
Apple's current method is a pricing ladder, make it simple to spend $200+ more than you planned.
MacBook Neo, $599. Great but maybe I want Touch ID & more storage, ok $699. Well at this point now it's "only" $300 to get the air which is much better. Well, now that you're already spending $1000, might as well just do the extra $500 and get the pro..."
Every product lineup is designed that way. It gets you thinking "eh, what's an extra $200" and slowly moves you up until you land at the highest tier.
Now that everything is using the same silicon, it costs Apple very little to maintain all these variants (that are mostly binning), so there's little reason not to.
Sort of, maybe (not)?
First off there is the "mini", which is basically if you want a small screen / most portability.
After that, the two questions you need to ask are "How much horsepower and storage do you need/want?" (plain vs Air/Pro), and then "How fancy of a screen do you want/need?" (Air vs Pro):
* https://www.apple.com/ipad/compare/
* https://www.apple.com/ipad/compare/?modelList=ipad-pro-11-m5...
The "mini" is a bit of a 'wild card', but otherwise it's very close to the usual good/better/best trope (plain-iPad/Air/Pro).
Laptops also now fall into the trope of good/better/best with Neo/Air/Pro.
Further, I see older versions of the iPhone on display at the apple store. Does this mean I'm potentially browsing an older version of the iPad?
To be fair, there was some overlap in the Jobs apple store days (when the Santa Rosa processor dropped on the MBP and you didn't know if you were getting the older model unless you asked), but it was never this bad. You had the iPad, then the iPad 2. iPhone 4->4S->5. I don't know how the 'Air' slots in between the regular and the Pro, and I don't know if I'm seeing an older model on display. The whole thing is very confusing.
...until the bestest Ultra launches, as GP pointed out?
(Also Air used to be 'the light one', not the standard/middling one on same spectrum.)
We could say a similar thing with the Dell names above, the point is that it's confusing to work out which you need/want when there's so many, not that they don't fall in some sort of order across a line from mediocre to best.
Buying this for a kid would be a no-brainer for me - especially if it was on a discount (and it's not uncommon for Apple stuff to get 10-20% discount drops at retailers). Even the USB 3.0 is enough to power an audio interface - should be good enough to run some basic DAW, a MIDI keyboard, electronic drums etc. Will probably pick it up for my son at some point to motivate him to learn to type.
The Neo gives you a real keyboard, a bigger screen, and unified UX/software support with your desktop computer.
But are you sure you need two devices? Why not just get a MacBook Air (with the same spec as your proposed Mac mini) along with a USB-C dock accessory to connect charging/keyboard/mouse/video with a single cable? Also don't underestimate the value of having a battery in your "desktop" computer. It's a free UPS.
One thing PC manufacturers seem to prioritise and focus on is tech specs + performance and interface is tacked on (or at least the interface designers departments in their companies aren't leading the design), when by and large most consumers of their machines focus on the interface and whether the CPU is of a certain level is likely secondary to the experience.
Anyway, I keep on going back to apple every 7 years (as that's how long they typically last) simply because I can't handle the choice or the uncertainty, but I'd love to bust out and get a linux using machine next.
The one thing that makes it harder for me to go the way of the think pad is the lack of models on display anywhere in Australia. For a 7 year commitment I really don't want any uncertainty about the feel of the machine. Lenovo do have plenty of ideapads available at retail and some thinkpads, but not the higher tier.
> Dell Pro Essential
At least they have a sense of humour
Pro... Essential?! If the sold hotel rooms they'd offer a Deluxe Economy ??
While “essential” cleanly maps to “can’t go without” - it doesn’t map to “bare minimum”.
For instance, let’s assume you’re surviving in the wilderness and you need to start a fire. Your fire starting kit is obviously essential, but it could also be included in a “Camper Value Pack” - but those things don’t have anything to do with each other. The kit is essential, and it was obtained in a value pack. This message brought to you by Mr. Obvious.
It looks like a rebrand and further segmentation of the Latitude/Precision segmentation.
I can't speak for the other series you mention, but the XPS series is complete garbage and should be avoided at all costs. Three for three laptops, all in theory well specced, that were all horribly flawed in various ways (WiFi flakiness, constant driver issues, crappy trackpads, mediocre keyboards), does not speak well of that model line.
I really don't think it would fair better than a less costly M4/M5 Pro, and would probably be just an awful experience to use daily.
It's massive and heavy and feels less snappy than my personal X1 Nano after all the corporate malware uses up most of the CPU and RAM.
The screen resolution is also shockingly bad (my 13 inch X1 Nano has a higher res than this 16 inch beast).
That being said, it's nice having 64gb of RAM, a fast CPU and an Nvidia card (we build stuff that runs on CUDA). Build times are quick and I can run some of our more demanding test suites without RAM filling up and slowing everything down.
No question there, more RAM and a specifically CUDA capable card make sense. At a big corp gig I did years ago, they issued me this atrocious HP thing they must have bought in bulk. I really tried to be optimistic, since it was just a tool and I was otherwise grateful for the work, and I'm sure the ram and CPU situation was fine, but for my use it only actively detracted from my ability to get things done. It pretty much had to be docked at all times, the screen had one viewing angle, Windows was functionally detrimental for my workflow (frontend web at that time), and the battery life was just sad.
ThinkPads have always seemed a bit better, even their more chonkier versions.
Like you say most windows laptops have such garbage battery life already that it's not practical to use them unplugged.
For all that extra bulk it ought to be extremely robust and repairable, have the best specs possible, and be equipped with the kind of killer cooling system that a thin chassis can't deliver. Then the tradeoffs might make sense.
If they want dell, though, they want dell. I'd say give them a budget and have them send you a SKU that fits :P
Which is a whole other set of frustrations.
Apple a decade ago had like 10. Now probably 20-30 Mac configurations, and even those probably share alot of components.
Honestly, I don’t understand how Dell does it.
The Air has 24234 (maybe not precisely, I'm not going to go through all the permutations) = 192 configurations.
I'm not going to try to go through the MBP, Studio, or Pro, but realistically you're looking at a few thousand configurations, not 30.
The MacBook Neo has 2 configuations. The MacBook Pro has several, but the SOC funnels those configurations into a few paths and segments the market. You can't get a "base" MacBook Pro with 128GB of ram or a large SSD. Dell will sell whatever the components allow you to do, usually only limited by the hardware.
If the Dell product naming team is reading here I have a couple marketing buzzword suggestions: add “elite”, “ultra”, “platinum” or “diamond” to the mix please. Doesn’t “Dell Pro Max Elite Platinum Premium Plus” sound so much more marketable?
I want this much RAM. this CPU. this GPU. this touch screen. this size. What options? None? what if I remove touch? ok good there's 3. and so on.
All that Pro Plus Premium nonsense is just too much marketing gibberish.
lol
