Only in very rare circumstances where the obvious answer and their procedural work dont align.
When making an operational decision that affects the direction of the business, morality is almost always a concern -- even at the level of "do our customers benefit from this vs., do we?" etc.
Where do you get the idea that those circumstances are "very rare"? Workers are being asked to break rules and do unethical things all the time, and you're pretty much guaranteed to pay a personal cost if you refuse.
Meanwhile morality is almost always one of least important factors when making operational decisions.
