It's especially depressing for me when it comes to younger folks. In Seattle where I live (not the suburbs, actual Seattle) some teenagers drive to school in 6 seater SUVs and spend their lunch time in there, with the engine on. A minority of students of course but that's still a mindfuck... in Europe they would get so much shit from other kids and neighbors. Drop in the bucket in terms of actual emissions but a very strong symbol of the lack of awareness/motivation.