> Of course, PG writing an essay about being too smart for fancy watches - while knowing a lot about them - is its own signaling game, just aimed at a different audience
So you're saying that everyone seeks status, and even the people who say they don't are seeking status by not seeking status? That argument seems like you are overreaching. What, then, would you consider evidence that falsifies your theory?
Yes - though this isn't my theory so much as settled science. There are no substantial counter-theories to the concept that status desire is a fundamental and universal human motive.
As for falsification: you'd need evidence like subjects showing no well-being drop (self-esteem, cortisol) from lab-induced status demotions, or entire cultures genuinely indifferent to respect. Neither holds up in the data: https://pubmed.ncbi.nlm.nih.gov/25774679/
John Adams put it well in Discourses on Davila (1790): "The desire of the esteem of others is as real a want of nature as hunger — and the neglect and contempt of the world as severe a pain as the gout or stone."