I understand, and I disagree. I think if you send video to Meta who uses it to make money (and likely offer you free services in return) then that's a commercial use of the recording. Whether it's similar to a tv-ad or not can be debated, but it's definitely recording and using it commercially.
So here's my opinion very simply: People should be required to ask for permission before sending recordings to endpoints where they even have a _risk_ of being used commercially (For example, training a LLM at Apple, or be used to improve self-driving cars at Tesla or whatever) then it should be the same as for using the recording in an a ad. Full explicit consent needed from everyone recognizable in the recording with their voice or likeness.