Now I don't know how big the public market is. And you'd have to do a lot of conspiracy-based marketing to pull it off, which is kind of gross.
But commitment to auditable, hackable OSS would target a different market of people looking for devices -- think of the EU agencies trying to get off of MS products.
"Hey, do you know if the NSA is spying on your devices? PLA intelligence? Would you like to be able to build all your phone's code from source to be sure?"