From a bird's-eye view you can point to Google when it first appeared.
The thing that made it instantly popular was that there were no ads.
Searches themselves were more thorough than established providers, but also outstanding was the way that search results from the same search string were identical no matter what computer you searched from.
If you were looking for authoritative information, the best result would usually have risen to stay at the top for an extended period of time too.
And it only got better from there.
Until one day it didn't, it reversed.
Losing that type of immutability was one of the saddest developments at places like Google from which it's just a slippery slope on down from there.