"In some shape of form" is a quite moved goalpost from "to participate in any hobby you will have to expend significant amounts of dough".
>Show me the hobby, and I will show you the whales that all businesses in that specific hobby will target.
You can spend a fortune even on socks, if you're so inclined. Or pay $1000 for a Juicero. Doesn't mean you have to, which was the claim.