Yes, consuming is an experience, and experience is one of the ideal things to do on vacation in particular.

Surely it's still legal to have just as many new and rewarding experiences, in a new or familiar environment for the same duration of time, and none of them are actual consumer activities.

It can be as fantastic as possible without doing any more significant or out-of-the ordinary consumption than otherwise.

If you can't get the most out of both plain experiences and dedicated consumption, any travel might not be as worthwhile as it could be.