Everyone already does. It's called hobbies. Some people make their hobbies their entire identity, others less so.
hobbies don't have to be about consumption. In your post, it seemed like they did.
And businesses are businesses - be their your local small business bicycle shop or a mega-conglomerate like Disney - and as such will always optimize for those people who are open to spending a larger proportion on said hobby than the median consumer.
I'm sure if we all took a look at everyone else's hobbies and spending, we would find stuff which we would view as ridiculous consumption but the other person would view as valuable.
For example, I've been pretty competitive in powerlifting for several years (especially as I used to crosstrain in HS for wrestling and track&field) and unsurprisingly spending significantly more than other people getting personal training from coaches, buying IWF-certified barbells, Nike Romaleos, Titan bumper plates, etc. Someone who isn't into powerlifting would look at me as being weird (why not just go to a gym 2 times a week and call it a day?!?) but I derive utility from it.
As long as someone is able to afford their hobby without impacting their professional and personal lives, there is nothing wrong with it.
No shortage of very cheap or free hobbies. Walking is free. Cooking is what you'd spend anyway for food (or cheaper if it helps you skip delivery), watching movies cheap (not to mention piratable), coding is cheap, playing 8-bit games is cheap, a book club is cheap, sewing is cheap, drawing is cheap, writing is cheap...
Literally every hobby has an incentive to target those practitioners who heavily spend and spend time with other similar minded practitioners.
> Cooking
And you see the rise of influencer and performance driven marketing by firms like Henckels and Le Crueset (nothing wrong with that) along with those who truly love cooking specific types of cuisine overindexing on unique or subsets of ingredients (Geographic Indicator or bust)
> watching movies cheap (not to mention piratable)
And you see plenty of movie enthusiasts optimizing for 4K displays, high fidelity sound, or falling deep into IP-driven subcultures like Disney-fanatics
> coding is cheap
And you see whales who spend inordinate amounts on money on mechanical keyboards, 4K monitors, personal rigs, etc
> playing 8-bit games is cheap
Retro gamers.
> book club is cheap
Book subscriptions and local bookstore-led book clubs
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Show me the hobby, and I will show you the whales that all businesses in that specific hobby will target.
No, you don't. Maybe you think you do, because of consumer mindset. But you don't.
If you want you can show all of us on HN your bills and we will all probably find stuff which you spend on which we may think is unreasonable to us but is reasonable to you.
So long as you are making sure to save around 60% of your monthly income post-401k/IRA and rent/mortgage what you do with the other 40% is literally discretionary, and isn't hurting you.
Everybody thinks they are not a sucker, but everyone is.
Also without sounding like an elitist: not all hobbies are equal. I have so much more respect for someone who sits in their room and studies something difficult like analytic number theory, or someone like you who powerlifts over some "Disneyadult" whose life revolves around buying Made-in-China Disney branded products (i.e. their hobby is just clicking "buy" on some site).
